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SEO
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a set of strategies and techniques aimed at enhancing a website’s visibility on search engines like Google, Bing, and Yahoo. The goal is to improve the website’s organic (non-paid) search engine rankings, thereby increasing the likelihood of attracting more relevant traffic. SEO involves various aspects, and here are the key elements in detail:
Keyword Research
- Definition: Identifying and targeting specific keywords relevant to your business or content.
- Importance: Keywords are the foundation of SEO. Understanding what users are searching for helps optimize content and attract the right audience.
On-Page SEO:
- Definition: Optimizing individual web pages to rank higher and earn more relevant traffic.
- Components:
- Meta tags
Off-Page SEO:
- Definition: Actions taken outside of your website to impact your rankings within search engine results.
- Components:
- Backlink building.
- Social media marketing.
- Influencer outreach.
- Importance: Building a strong off-page SEO profile enhances your website’s authority and trustworthiness.